Posted 01.28.2016

Posted 01.28.2016

Your Website Should be a Solution to a Problem

I had a potential client call me last week. Once we got past initial introductions and formalities, they told me, “We need a rebrand and a new website. Do you think you could help us?”

That’s an easy answer, “Of course, I can!” — because of course, I can. But, you and I both know there’s far more going on behind the scenes than just “we need a rebrand and a new website.”

There’s a pain point. Something happened that led them to call me. It could be a number of things. Sales hit a certain point (up or down)? They needed more visibility within the community? They needed online validation and social proof for their brick and mortar? Need I go on?

You know exactly what I’m talking about. You know because you’re right there with them. You think, “Maybe if I’m #1 on Google, I can attract more business.”

— And while that may be true, I think there’s a lot more that I have to offer your business than a shiny new website and a #1 spot Google ranking.

You see, at the end of the day, you’re not really buying a new website. Excuse

me? That’s right. I’ll say it again. You’re not buying a website. You’re buying a solution to a problem.

So, let’s address the real problem head on so I can deliver that solution. Be honest. What is your real problem, the pain point? What are your business goals for this project? What’s the bigger direction your company is moving in?

Hopefully you know: my goal is to make sure that you make more money on your site than I ever will.

My services are an investment, not a cost. What’s the difference, you ask? It’s more than semantics.

A cost is a reference to the total money, time and resources associated with a particular purchase or activity. On the other hand, an investment is a reference to the use of money for future profitability. Investments usually has more risk involved, but also could lead to more profitability (or reward) in the long run.

A cost is a one time transaction that is minimal. In the case of web design and development, get it done as fast and as cheaply as possible.

An investment, on the other hand, is a long term endeavor that offers future profitability. It evaluates processes holistically and delivers a complete strategy that fulfills your greater mission and purpose. Yes, the price tag may be greater, but in the long run the solution gives you far more room to grow and the ability to push forward and achieve greater success. Sounds like a no brainer to me.


So, I’ll ask you: What is your pain point? Whatever it is, I know it’s very real. It effects you every day — and the unfortunate truth: it will only continue to do so, unless it’s addressed. So, let’s talk about it…


  • Amod_D_Kulkarni

    I completely agree on the point you make wrt investment and cost. But can it be put across to potential clients who often neglect the real problem and end up focusing on costs. I have had numerous experiences on this very topic ! :-)