A couple of weeks ago, I wrote about Creating a Social Media Strategy. Admittedly, a lot of the things that I wrote about, are things that you would read on various sites. In fact, Chris Brogan, was one that originally got me thinking about a lot of this. (Here, here, and here.)
It seems like everyone knows what to do, but how do you actually implement it?! It’s all really good in theory, but what does it really look like put into action? I’ve decided to share my own strategy.
I used to have my Twitter and Facebook account connected. Any tweets would automatically go to Facebook. But, I had several people tell me, “I look at the things you post and it’s over my head. I don’t get it.” As a result, people stopped paying attention to my Facebook account and my own sister unfollowed me on Twitter.
I decided to use my Twitter account as a way of interacting with other designers and programmers. So, I’ll tweet things about design and programming. (You are what you attract.) Occasionally, a personal tweet will work it’s way in. But, for the most part, design and programming. On a good day, I try and tweet at least 3 different links.
For me, Facebook is personal. The people I’m friends with on Facebook, I know personally. So, I’ll post updates that are just that: personal. Since I’ve disconnected my Twitter account and been intentional about what I post on Facebook, I’ve had far more comments and likes than I’ve had in a long time.
I’m (honestly) still trying to figure this one out. I started reading Guy Kawasaki’s book on Google+ and I was amazed at the potential that Google+ has. I remember conversations when Google+ first started, “It’s going to be better than Facebook and Twitter.” But months later, I’m not sure that’s the case (DISCLAIMER: I’m not sure what the numbers are, I’m just speaking from my own personal experience.) I’m still trying to decide if this one is worth the effort.
I finally jumped on the Pinterest bandwagon. I was an early adopter and had an account before anyone else knew it existed (September 3, 2010, to be exact), but never posted anything. It has always bothered me that they own the content that I post. If I post all my inspiration there and something happens and their service has to be shut down, then I’ve lost all my inspiration…well, you know what I mean. I’ve lost all the images I’ve used for visual research.
Originally, that’s what I envisioned the Things I Like section of my site to be, a personal pinboard of sorts. But, I can’t argue with the fact that companies are getting more referral traffic from Pinterest than Google (myself included). So, I still grab images and stick them in my Evernote account, but I also pin them. It’s been fun to watch which pins get repinned and the things my friends find interesting.
I use Instagram about the same way that everyone else does. I take pictures and post them to Instagram. The pictures I take are probably more personal than not. Even other iPhone Photography services that I’ve used for the filters (tada, Snapseed, and Camera+), I’ll still export to send to Instagram. One day, I still want to participate in fat mum slim’s photo a day.
I want my blog to be my primary online presence. I want it to be a representation of who I am. — So, I post general things about social media and technology to help educate my clients, photography, design, personal things about my life, things I find on the internet, and programming snippets I’ve found. Honestly, I still struggle with finding a niche, but at least for right now, this is better for me than trying to manage 6 different blogs, each one dedicated to one of these topics. My posts are more long form in nature. The goal is to write at least one post a day, during the week.
In the comments: What has been your strategy? What works for you? What doesn’t?