Posted 04.06.10

Developing a strategy.

There are several different ways that you can approach your website / blog.

Send people out
Your site is a landing page. From there, you sent direct people to other places you’re online.

Bring people in
Your presence on other social networking sites brings people back to your site.

Neither way is right or wrong, it just depends on what you’re trying to achieve. — Obviously, this will play into your goals. You can’t expect people to spend a long time on your site if your strategy is to send people out. On the flip side, you can’t expect conversations on other networks to grow exponentially if you’re trying to make people stay on your site.

Regardless, Be everywhere.

The more people “run into you,” the more credibility you’ll gain.  Be on Facebook, Twitter, Flickr, Vimeo, YouTube. Speak out. Share what you think. Not: “Great post,” but tell why it’s a great post. People are challenged when you talk about the why instead of brown nosing. Flattery is nice, but there’s no growth in that.


One of my favorite bloggers is Chris Brogan. He talks about outposts, passports, and home bases on his site.

Outposts are the other social networking sites that you’re on.

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ON 11.12.2010 Masha THOUGHT:

I was well educated after reading this post especially if the part on how to make your blog readers hooked think I will employ some of these ideas in my blog as well and see how it all works out. – Jordan

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